Thinking of selling your watch? Charles Martin offers a service that takes care of the selling process for you. Before jumping into the realm of selling and buying luxury watches, read everything you need to know here.
When To Sell Your Watch
Determining when to sell your watch is far from scientific. In fact, there is barely any method to it at all. That’s because choosing the right time to sell your luxury timepiece is often governed by your financial situation and your willingness to put the time in to do it right. Selling a watch is not the best part of this hobby. But it’s an essential part for many a horolophile, because doing so often enables them to grow their collection with the next model on their radar. And while collecting watches is fun and undeniably addictive, you don’t want to get to the point where you have too many watches to wear. There is no better feeling than trading a lesser-loved watch for a grail watch. But is there ever a good time to sell a watch should you not be tied to the financial realities of daily life? Well. Yes and no.
Keeping an eye on the current market will give you a good indication of what is selling well and what is not. For example, certain dial colours or models can soar in popularity depending on the ebb and flow of yearly watch trends. What it all whittles down to is whether a watch is in high demand due to exclusivity, or whether it’s a popular but widely available timepiece. Of course, the value of the watch you’re about to sell greatly depends on what it’s worth to you more than anything else. If it’s a timepiece that means a lot to you, you’ll already know what price you’ll be happy with. Likewise, you’ll know when the time is tight to part with it.
Be Sure
Like any investment you’re thinking about selling – be sure you’re doing the right thing. Are you sure you’re ready to sell the watch and for the right reasons? Wear your watch one last time, just to double check it feels right to let it go to someone else’s wrist. As unusual as this may sound to someone who doesn’t share the same passion for horology, watches are emotive processions that have a weird way of working their way into the deepest subconscious layers of your mind. Maybe you can’t let that watch go after all, because it was the timepiece you were wearing when you welcomed your firstborn into the world. Or maybe you decided you actually want this watch to work its way down the family line as an heirloom. Be sure that you’re ready to sell your watch. It’s not something you can get back or walk into a store and easily replace, especially if it holds sentimental value to you.
Do Your Homework
Before you even start listing a watch or thinking of the best way to go about selling it, do your research. If you’re not a natural seller, you’ll want a reputable company like us here at Charles Martin Watch Company to do it for you. But it pays to be able to educate yourself on the best features of your watch anyway, so that you know all its unique selling points. This is information that will be valuable to any potential buyer, especially first-time buyers who want to learn a little about the timepiece before they part with their money. To thoroughly understand your watch and find out what makes it so unique to others, including potential buyers, you can start by using the model number to research it online.
Choose Your Platform Carefully
Don’t rush into selling your watch to the first person who enquires. If you’re new to selling watches, seek the help of a reputable dealer, like us here at Charles Martin. Sometimes, venturing into selling watches with little knowledge of how things work can end badly. Seeking the help of a reputable stockist and dealer of genuine pre-owned luxury watches will protect you from underselling or undervaluing your watch. Choosing the right platform ensures you can sell your watch in a safe and protected environment. At Charles Martin, you can send your watch into us for a valuation, where we will examine its condition and either make you an offer to buy it outright, or list it for you on our online store. That way you can ensure your watch sells for a price you’re happy with and cuts out any risks involved in the buying and selling process.
Agree on a Competitive Price
Although we talked about making sure you’re happy to part with your watch before you decide to sell it, you should also be mindful not to let emotional attachment cloud your judgment on pricing. If you pitch the price of your watch too high, it will struggle to sell. Likewise, if you undersell your watch, you’ll soon come to regret it. Be sure to value your watch based on its condition. Be reasonable and realistic and you won’t set yourself up for disappointment. A realistic asking price will attract genuine buyers who will take you seriously and respect you for your transparency.
Entice Your Buyer
If you’re selling your watch independently, appeal to your audience properly by listing your timepiece with all the relevant details you think a potential buyer would want to know. List its best features and create an engaging description that makes your watch more enticing. Describing the watch from a personal angle will also help to sell it. Consider it similar to selling a house. The more the buyer can envisage living there, the easier the sale becomes! Remember, a good quality timepiece will do all the talking for you, especially when a potential buyer comes to see it in person, but a good description online will certainly help your timepiece appeal to the right audience. Or simply let us do it for you. Providing clear images of your watch is also essential. While genuine paperwork and presentation boxes will go a long way to instilling faith in a potential buyer.
Be Transparent
Transparency is key when selling a watch. Be honest about its condition and put yourself in the shoes of the consumer. What vital information would you want to know if you were the one making a large investment? Make them aware of any scratches, nicks and dints on the watch. Highlighting this from the get-go makes negotiations a little smoother and easier. Disclosing the reason you’re parting with your watch is another good idea.
Here at Charles Martin, we offer a safe environment to sell your watch, whether you choose to do a deal with us or prefer to have your timepieces listed on our website. Our trusted team of sales experts and technicians are here to help and to provide you with a memorable and trustworthy service that you will want to tell all your friends and family about. For more information on how to sell your watch with us here at Charles Martin, email us today on https://charlesmartinwatchcompany.com/pages/contact-us or call us on 01889 560 002.
